"I sat there and I imagined myself 5 to 10 years from that moment [of turning in my journalism resignation], and what would I say to myself? I would've been so disappointed if I hadn't tried to make this idea a reality."

Kontji Anthony, CEO and co-founder of Youdle as well as a New Memphis Board of Trustees member. She along with her two sisters and friend created this start-up from a need they saw locating hard-to-source products in stores.

This episode is made possible in partnership with Independent Bank.

Resources mentioned in the episode:

• https://www.getyoudle.com
• https://www.bizjournals.com/memphis/news/2021/09/01/wmc-kontji-anthony-youdle-app-shoppers-small-biz.html
• https://dailymemphian.com/subscriber/article/30511/kontji-anthony-app-youdle-find-products-shortages